Saturday, July 25, 2009

I am behind again... Color of the month







Brown...
When you see the color brown what do you think? How do you feel? Brown is often a color used in Fen Shui. Wondering why? That’s because brown is considered a down to earth or natural color. The Psychology of the color brown is tied to mother earth.

No surprise. Look around you what do you see? Wood, stone, dirt, gravel, brick, and the list could go on. It is found in both non living and living things. What color are they? Brown of course. Brown is very much associated with mother earth and that is why it is considered natural and down to earth.

It is also considered a warm neutral color. It’s represents earthiness and wholesomeness even though it can be somewhat dull and drab by itself. Brown is associated with friendliness, simplicity, dependability, reliability, steadfastness and health. Perhaps that’s why the UPS guys were brown uniforms to portray the image or dependability and reliability.

Brown has several lighter relatives including beige, taupe, cream, and tan all of which make great backdrop colors making other colors appear deeper, brighter, and richer. Brown in a room will make it feel comfy, warm, inviting, and honest. Puce, khaki, ecru, coffee, cocoa, terra cotta, oak, liver, brunette, chocolate, russet, nutmeg, auburn, wood, sienna, bay, sand, cinnamon, tawny, fawn, mahogany, bronze, toast, oak, copper, umber, hazel, and ginger are all considered to be in the brown family.

Even though brown is found in mother nature all year round it is most often associated with fall and winter. Perhaps that’s because we tend to notice it more then when the green of spring and summer isn’t present to grab our attention.

In ones wardrobe brown is considered a more casual color than black but is considered an excellent choice, especially for men, who work in an environment that isn’t quite formal but is beyond casual. Brown will add class, it will others feel that you are approachable, you’ll have the image of reliable and dependable. All from one color. Remember Navy and grey work well with brown.

Brown mixes well with green especially those shades considered earthy, so think trees and leaves. In fact green and brown are often used together on recycled product packaging to convey a message of earth friendly.

Replacing your black with dark brown will add a slightly warmer tone and will be less intimidating or formal than black. If you want to brighten brown up add some rusty orange, pumpkin orange, orange red, or pale yellow. Gray, green, red, pink, and deep purple shades also look very nice with brown as well as all other neutral colors.

As with any color there are both positive and negative aspects to the color. Good brown includes a brown bottle like the ones used for beer, brown related to cooking is good, and brown also stimulates the appetite.

Brown in the bad sense might be “brown nosing” as in kissing but to get ahead, “brown out” as in not enough power to go around so the system crashes and burns.

Found at... http://www.articleclick.com/the-psychology-of-the-color-brown.html

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